Promote App Android – App Store Optimization 101 Try At

Let me guess - you have successfully submitted your amazing..

Promote App Android – App Store Optimization 101 Try At

Let me guess – you have successfully submitted your amazing iOS (iPhone, iPad or universal) app on the App Store, but number of downloads is less than you expected, right? If you need help with keyword search, try tools such as Sensor Tower , TUNE (formerly MobileDevHQ) App Annie You’ll find a wealth of useful app analytics to shape your marketing efforts. Obviously, A/B testing is a way to figure out which of the two variants tested in a controlled experiment gets promote app android results — in the case of the App Store page, it means a better conversion from page views to app downloads. Plus, app store algorithms work differently, using their own specific ranking factors. So if an app is not ranking well in App Store search, it is losing out on the primary driver of free organic downloads.

The takeaway: reviews are a universal motivator” for people to play a particular game or download a particular app. When your app goes into the app store, the platform will automatically reduce the size of your icon in order to promote app android specific size requirements. First you have a limited space for keywords, so you should make sure you include the optimal ones for your app. This means asking for the feedback in the ‘right’ context — for example asking for feedback after that part of the has been shown or used.

Educate users as to the features and benefits and unique value proposition of your app, as to why they should download it. There are a couple of tools out there that can help with your App Snippet This allows you to mock up or simulate what your description screen will look like on the App Store. Despite what the experts tell you, developing app listing strategies through practices such as using Google’s web search data, keyword stuffing app titles, buying ratings and reviews, and other hacks and shortcuts can actually have negative consequences on an app’s success.


This is to help people understand how they’re going to interact and then use your cpi for apps app promotion ad with the usual gestures like swipes and taps. After you’ve picked your most suitable keywords, you should integrate them into your app name or title for even better ASO results! We’re going to leave a link below the video with some suggestions as to where you should submit your app for review.

While it’s still true that rankings are not the most important factor (clearly, there are myriad components to app store optimization) this new data says that the number of ratings matters more in the algorithm than it used to. Of course, the higher the rankings the better. While much of the world speaks English and the App Store caters to an American audience, the truth is that much of the world doesn’t speak English. There were around 84% apps in the app-store which did not have keywords in their titles. Keyword-stuffed app titles are huge warning signs to today’s app store visitors that the app is poorly made, or otherwise not of high quality and not worth an install or their time. A good name not only identifies what your app does to prospective users, but it can also improve your rankings.

  • App Annie is one of the most well-funded tools with the biggest dataset and the best keyword search preview UI, however, it does not provide much in the way of.

app store optimization google play

Keyword planners are great tools – but remember they use data from Google Web Search and not App Store Search. You could spend all of your time trying to optimize every month – but missing one factor could cost your app. You’ve invested a lot of effort into building the best app possible It’d be a shame if that effort were wasted through lackluster SEO. Your icon should stand out as well as represent what the app is. When exploring different options in the app store, your icon is your first and sometimes only impression. There are plenty of apps with great icon design to help guide your own design choices, and these are just a few of our favorites.

One note about Google Play: You must submit a feature graphic ” if you want your app to be featured anywhere in Google Play. With an increasing number of apps on a user’s device, app marketers are challenged to draw the user’s attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities. It is an ongoing effort that produces better ROI than any other app marketing effort.

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